Riyadh, Saudi Arabia

Fayiz
Melibary

Operations executive — retail, culture, and creative production in Saudi Arabia.

Operations executive with over twenty years across clinical practice, creative production, and commercial operations in Saudi Arabia and the United States. Also published and documented as Faiz Malabari.

Professional Artist Writer Human
A wooden jetty running out to open sea under heavy cloud

Precision meets artistry.

01 — The Professional

Strategy &
Execution.

Currently leading distribution and channel strategy for Saudi Artisanal Company, a Ministry of Culture subsidiary building the retail and e-commerce infrastructure for the Kingdom's craft sector.

Aug 2023 – Present
Head of Distribution Channels
Saudi Artisanal Company · Riyadh
Delivered the Saudi Artisanal Flagship Store end-to-end on a 90-day recovery timeline against a budget exceeding SAR 2.5M — winner of Interior Design of the Year: Retail at the Commercial Interior Design Awards Saudi 2026. Launched the Artisan-to-Consumer marketplace, onboarding 45 artisans and SAR 100K+ GMV. Established the first official craft retail presence in Makkah and Mina during Hajj: 35+ artisans, 200K footfall.
Sept 2020 – May 2023
Managing Director
Redbananas Marketing Agency · Jeddah
Full P&L ownership through a period of rapid growth. Tripled revenue from SAR 3M to SAR 9M and grew the team five-fold, from 8 to 40. Clients included Cartier, Microsoft, Nespresso, Xiaomi, Google, Crate & Barrel, the Red Sea Film Festival, the Muslim World League, and Castrol.
Feb 2018 – Aug 2020
Chief Operations Officer
Holam Media & Entertainment · Riyadh
Second in command of a media production SME reaching SAR 7M in revenue, with a core team of 20 and a bench of 100+ contractors. Delivered 75+ projects from inception through to account closing, operating simultaneously as COO, producer, and project manager. Clients included National Geographic, Almarai, MullenLowe Group, SAIB, Misk, and Saudi Channel 1.
Jul – Nov 2016
Content Director
Mohtawa.sa · Riyadh
Led the content team producing B2B and B2C output — copywriting, social content, translation, and company profiles — alongside client photography, graphic design, video, and motion graphics.
2016
Creative Consultant
Careem
Designs, content, and social output for the #CareemSays campaign — 31% of Careem KSA's total Twitter impressions, the five highest-engagement tweets in the account's history, and 665K impressions across 24 tweets.
Apr 2013 – Jun 2015
Marketing Specialist
Lomar · Jeddah
Built and ran the cultural programme for a Saudi menswear brand modernising the thobe — Lomar [Un]Stitched, the Nabd art exhibition, and the Lomar Creative Club. Created Khalli Al-Khair Yamshi, a take-back campaign trading discounts for donated thobes.
2006 – 2009
General Practitioner, Dentist
Al-Hiba Polyclinics · Jeddah
Primary dental care across conservative restorative work, prosthodontics, oral surgery, and periodontics, averaging 18–25 patients a day. Practised in a clinic run to commercial targets — a first exposure to the tension between clinical judgement and the P&L that shaped the later move into operations.
Executive MBA
MBSC · Class Rep · Jan 2027
Summer at Babson
Babson Academy · July 2026
Lean Six Sigma Black Belt
2024
CAPM
Project Management Institute · 2025
Bachelor of Dental Sciences
October 6th University · Top 5% of 400 · 2003
02 — The Artist

Craft & Vision.

A production network maintained across the Kingdom — sourcing talent, crewing feature film, and shooting the work myself when the frame calls for it.

2021 – 2025
Production Sourcing — Getty Images
Placed 25+ photographers and producers across 8–10 assignments, building the local network Getty drew on for Saudi coverage.
Ongoing
Photography
Self-taught, with a clinician's eye for detail. Corporate, portrait, fashion, and food work.
2016 – 2017
Film — Born a King
Pre-production across costume, art, and crew recruitment; recalled to run basecamp operations, locations, and permits. Credited on IMDb.
2015 – 2017
Cultural Programming
Saudi Design Week 2016 and 2017 — 45 exhibitors, 150M impressions, footfall doubled. Alnoghair grew zero to 85K followers in eighteen months.
Three generations in profile, black and white
Three Generations
Basalt cave above a black sand beach, Iceland
Reynisfjara, Iceland
A heron on a rock above fast-moving water
Still, in Fast Water
Two crew at the bow of a vessel in open water
Open Water
A small yellow lighthouse at the end of a harbour wall
Reykjavík Harbour
An atoll seen from the air
Sailing to Cinnamon
Speaking
Chaos — CreativeMornings Riyadh
Sep 2018 · Riyadh
Chaos — CreativeMornings RUH
An hour-long talk on chaos, purpose, and the order underneath apparently random paths. 152 attendees.
TEDxKids Riyadh
2015 · Riyadh
TEDxKids Riyadh
On the #Smile4Obie campaign, which reached over 9 million views with organic pickup by 9GAG and Imgur.
Photography on 500px ↗ Instagram ↗
03 — The Writer

Research & Writing.

Long-form science writing in Arabic, and a period inside an orthodontics research lab. A slower register than the visual work.

2017 · Qafilah, Saudi Aramco
The Speaking Translator
Speech recognition, neural machine translation, and the particular problem Arabic poses for both.
2016 · Qafilah, Saudi Aramco
Wormholes
General relativity and exotic matter, written for a general Arabic readership.
2010 – 2011 · UNC-Chapel Hill
Department of Orthodontics
Volunteer research assistant — surgical scheduling, surgery, and post-operative care. Acknowledged in Ferreira et al., Tissue Engineering: Part A, 2013.
All articles on Qafilah ↗
04 — The Human

Beyond the title.

Born in Makkah, schooled in Saudi Arabia, trained in dentistry in Egypt, and shaped by four years in the United States. Arabic is my first language, English my working one, and Malayalam the one I grew up hearing. That route is why I see patterns across cultures and industries that specialists often miss.

In 2015 I spoke before the Minister of Social Affairs on International Cancer Survivors Day. Married since 2008, and a father of three.

Overlanding Motoring Aviation RC Cars Reading Photography
05 — Connect

Let's talk.

Whether you need a consultant, a collaborator, or just want to connect — I'm reachable.

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